UX & UI Design
WildPatrol ™ offers support to outdoor sports users, providing a necessary tool to empower them into becoming experts of outdoor experiences safely.
Through our hyper connected life we seek new experiences, to break and explore our boundaries, to push ourselves beyond what we imagined and reconnect with nature. Yet this thirst for new adventures sometimes lead us to unplanned and risky situations, where we are not equipped with the tools necessary to back us up safely.
Well-being is no longer a state of being but a way of living.
The opportunity area
Designing an efficient safety tool for athletes who practice risk sports
To help us to making quick but well informed decisions during the processes, we started working on developing two different personas based on the insights we had collected. We narrowed the research into two personas, and we started to work on defining their user journey. During this phase we realized that the environment where their sport sessions were taking place gave rise to two completely different scenarios, as one of them was carrying their phone with them during the activity, in case of mountain sports, but the other wasn't, in case of the water sports. The fact that users were not carrying the main touchpoint that allows them to interact with the product, created two different use cases in case of emergency that we explored in depth through the design process.
Extreme sports or high level athletes may have different needs than the average during sports practice. Those users may require medical supervision and, in some cases, even rescue services if we think about sports like climbing, mountain bike or surfing.
Once the opportunity space was identified, we started the discovery phase, focusing on uncovering opportunities and defining focus areas. Through primary and secondary research, we started to analyze the different competitors and the user needs, trying to define a differentiator factor. We decided to focus on defining a good experience around emergency situations, as we understood that was one of the main user pain points and, at the same time, one of the biggest opportunities to differentiate from the competitors
Understanding the differences and similarities of mountain and sea scenarios was the key insight that became the main driving axis of the design process
The UX challenges
Creating an all in one experience that positions the product using UX Design as value generator and key differentiator
During the competitor analysis and the discovery phase, we identified three moments of truth we wanted to focus in, three moments in the journey were the level of satisfaction of the users could be improved through design, increasing the value perceived of the application: the onboarding, a flexible and effective tracking and the emergency support.
The experience proposed should be flexible to adapt to the different use cases through the end to end.
Competitors were well positioned in the market already, so the user is aware of the benefits he will get from using the app even before trying it. In case of WildPatrol, the app will be new to the market, and a long onboarding with too much permission requests and forms to fulfill could be a painful first time experience, increasing the abandon rates.
The decision was to simplify this experience as much as possible, asking for the permissions needed to have a basic use of the app and allow users to try the tracking option for a limited number of times before requiring the rest of the information. The idea is to give users the opportunity to experience by themselves the value provided in an attempt to attract attention and increase retention.
Easy and seamless onboarding experience to significantly reduce abandonment rates of first time users.
A flexible system that suits the tracking needs of both mountain and sea scenarios, increasing safety and control perception
Understanding what was working and what was not in the existing tracking systems in the market from the user perspective, we decided to include a dual tracking view in this application, offering both a map view and a KPI view mode, reporting key data for the user.
In the Mountain case, the system proposed was similar to the leaders in the market, offering values as time, distance, speed and calories, with possibility to connect to a third party wearable API in order to collect pulse information.
In the sea case, the KPI view included swell and wind data, factors that determine whether the practice of sport is viable or not. This mode included an extra feature: the possibility to set up an estimated duration for the session. The aim of this feature is to ensure safety in case of accident; if the timer reaches the end, it will require human interaction to confirm the safe status of the user. In case there is not activity with the phone in a grace period, an automatic message would be send to a trust contact previously defined by the user.
The fact that the main functionality of the product is to monitor user's outdoor activity, tracking their location through GPS technologies, allows the system to record routes and exact positions of the user and send it to a specialized rescue patrol. All the data collected by the system, from weight, height and health history, to specific route and position of the user, provides information to the specialists helping them to provide the right assistance.
The proposed workflow balances certain level of friction with a seamless experience, in order to avoid human error in the emergency call while providing a fast method to send an alert. As a final part of the workflow, we proposed an interactive experience to indicate injury areas and increase the information sent, making possible a faster and more efficient rescue operation.