I'm a strategic thinker that sees life as a learning journey. My career started in Industrial Design and Product Development Engineering, but my curiosity and hunger for new perspectives led me to UX Design, Strategy, and, eventually, the world of Futures thinking. Over the years, I’ve worked with agencies and Global 500 companies, tackling complex challenges and designing solutions in the intersection of human needs and business goals in order to generate and deliver value.

Today, my work extends beyond UX into Strategic foresight. I am currently exploring the Future of Work, defining long-term strategies that help HP navigate what’s next - identifying new business opportunities, uncovering emerging user needs, and shaping future use cases in the era of AI. My strength lies in bridging futures thinking with product strategy - helping my partners translate foresight into actionable insights that turn vision into tangible value.